💰 US Social Casino Market: 5 Key Insights

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Poker games will continue to dominate the card game market, followed by Solitaire and then Blackjack. And was another year of no downloads growth for Casino games! They are there more to show trends and to give rough estimates. Then we further broke down the genres into categories based on games and then we further divided each category into a sub-category based. But there is no industry that continues to grow revenues infinitely without also growing its user base. Possible innovations in monetisation and design, as mentioned in the category level predictions. It is no secret that the Casino space has not seen too many disruptive ideas. In summary, market shares are relatively stable, growth has slowed down and products have reached a point of almost no differentiation. The category will see an accelerated growth of monetisation compared to , due to key players getting more serious about ad and subscription based monetisation tactics. Necessity breeds innovation, so this should be exciting to see. Source: Sensor Tower. First we created a taxonomy together with Game Refinery dividing the games market into four different genres: Casual, Mid-Core, Casino and Sports.

Deconstructor of Fun breaks down successful free-to-play games in search of what makes them fun - or not. Once we had a clear view of what happened, we got together and wrote our predictions. Market will continue to stay stable through with all key players holding their market positions.

Many games feature secondary and even tertiary currencies, but slots players still largely only care about coins. Slots Though please click for source the largest sub-genre in the Casino category, Slots have unfortunately been the least colourful.

More on this later in the post. Slots There will be more new apps that stretch the boundary of what a Slots app can be. Business Other Podcast. The social casino ranking hovers in the top 50 grossing games.

All very strong signs of a greatly matured market, social casino ranking therefore a market primed for either continued stability or some kind of shake up in At the same time, Supertreat still has some ground to cover to beat TriPeaks with quarterly revenues currently at half that of TriPeaks.

Product differentiation is driven by product UX, art styles, production quality and minor meta systems such as quests and saga maps.

In terms of publisher market share, things have remained relatively stable. Bingo Market will continue to stay stable through with all key players holding their market positions. This means the year ahead will hold increased pressure to deliver on operational expertise - regular content releases at least twice a month with a wide array of fun and engaging live op activities, and all anchored behind the scenes by top-notch product and data science organisations.

Given the data above, we would argue that bringing WPT into Zynga Poker is majorly driven by Zynga not only wanting to compete with WSOP at a product level, but also at a branding level. Having said all this, the massive growth period on its way to a conclusion as the revenue growth curve has been slowing down QoQ.

Given all this, one could say that the sub-genre is primed for innovation. Most definitely, this led to the rich becoming richer, while making it quite hard for the Casino market to attract fresh users from other genres, for example - unless some major innovation was brought to the table.

As the 3rd largest category by revenue social casino ranking the industry, Casino games have seen a healthy revenue growth trend over too. Key developers have focussed on improving production values, running great live ops, adding a lot of content depth and implementing minor innovative engagement features.

View fullsize. We pulled the data of top games excluding China, Japan and Korea from Sensor Tower and aligned the data with the genres, categories and sub-categories.

The only problem of course will be scaling against rapidly rising CPIs, given key industry developers essentially fighting for the same users. The Casino space has been heavily dependent on IAP social casino ranking for the longest time, but also entertains an audience that would this web page willing to be ad monetised.

Such moves combined with Coin Master style products taking the market by storm indicate that key Casino category developers will look to develop genre-blender products that continues to attract new downloads from other genres and hence expand market size even further.

Oh, by the way, Playtika is market leader in this sub-genre too! All of the contributors to this site are both gamers and game makers. Feb more info Abhimanyu Kumar.

Social casino ranking is very likely that top Slots games developers will move closer to such genre-blending game designs inso as to evolve and grow not only the Slots sub-genre, but also possibly the other two Casino sub-genres.

Privacy Policy. As the smallest sub-genre by revenue, Bingo games have been growing revenues QoQ since Q3 It is currently the highest downloaded of all the considered Bingo games. Show 4 comments.

Before you jump in, let us sum up how we arrived to the predictions. Be sure to check out our Coin Master deconstruct next week! There will be more new apps that stretch the boundary of what a Slots app can be. Also, the other Predictions can be found here. Not only is it attracting non-slots mobile gamers to the space, but also is growing rapidly in markets like India and Israel that are not traditional land-based slots market, which is usually a strong indicator for a lucrative slots game market to expand into. Luckily enough, was the year of Hypercasual - and its supercharging of the ad monetisation value chain to make ads a safe and proven lucrative revenue source across the industry. As can be seen in the graph above, downloads market size stagnation has been a problem plaguing the Casino space for at least the past 2 years. Though being the largest sub-genre in the Casino category, Slots have unfortunately been the least colourful. It should be noted that these two games have also resulted in the Solitaire category seeing significant revenue share growth over - though Poker continues to dominate. Based on the table on the above, it is also clear that WSOP is clearly the bigger of the two Poker events - and therefore the more well known of the two on a global scale. Special thanks to Abhimanyu Kumar and Steve Moy for writing this one. Key publishers have maintained their respective market positions and there were no major new releases that shook up the market. The above mentioned YoY category revenue growth is not very surprising, given how the Casino space has prided itself with regular QoQ revenue growth for the longest time. Further, slots game economies are still stuck largely in the digital dark ages of the single currency economy. First: A Quick Overview of the Casino Category As the 3rd largest category by revenue in the industry, Casino games have seen a healthy revenue growth trend over too. On the product side of things, Slots games have not seen too much of innovation over the past few years. Please, take the numbers presented with a giant grain of salt. Further, a healthy percentage of Casino revenues are generated from loyal VIP payers, and subscription based offerings are another monetisation tactic that the mobile gaming industry has gotten closer to perfecting over If any developer can improve product LTVs through the above, then spending more on UA will follow and will drive further downloads growth in the category. Though there has been one significant change in the kinds of acquisitions happening, with one of the hottest deals of , Playtika a social casino giant acquiring Wooga no experience in the social casino space whatsoever. Yes, the Slots segment is still growing - just not like it was two or three or six years ago. Moreover, this is contributing to slowed down category revenue growth too. Bingo As the smallest sub-genre by revenue, Bingo games have been growing revenues QoQ since Q3 But whats up with Zynga Poker? The next in our prediction series - Casino category predictions! Needless to say, that is not a great place to be if the category wants to stay relevant long term.